Why do some performers make it into the unquestioned "star status" stratosphere and others not? Many are just as talented, just as beautiful and just as willing as some of Hollywood's classic greats, but why do some make it into that special circle and others just fall short? It must be that intangible special quality called "star power."
Evalyn Knapp looking like she should be a star |
Betting on Evalyn: Lucky 15
Take for instance Evalyn Knapp. She was one of 15 hopefuls in 1932, part of that promising gaggle of gals known as WAMPAS Baby Stars, that annual promotional affair run by the Western Association of Motion Picture Advertisers. The purpose of the campaign was to select 13 young actresses who the association was betting on becoming bigger stars. While most of these ladies failed to live up to the promise of great stardom, a few, such as Clara Bow, Colleen Moore, Joan Crawford, Joan Blondell, and Loretta Young did manage to fulfill their promise. The class of 1932 was so filled with promise that 15 young actresses were selected. This embarrassment of riches included Evalyn along with Lona Andre, Lilian Bond, Mary Carlisle, June Clyde, Patricia Ellis, Ruth Hall. Eleanor Holm, Dorothy Layton, Boots Mallory, Toshia Mori, Ginger Rogers, Marian Shockley, Gloria Stuart, and Dorothy Wilson. Many went on to respectable careers in film, but clearly Ginger was the best of the bunch.
From her earliest appearances in film in 1930, Evalyn was under contract with Warner Brothers. Another ingredient in Hollywood success is the faith that a studio has in their performer. The studio had to believe that the person they had under contract was worthy of the investment: the publicity, the parts, the grooming. Evidently, Warner Bothers felt Evalyn was worth it and they bet on her becoming a bankable star.
Evalyn (top right) along with her fellow WAMPAS Baby Stars
Joan Blondell (1931), Lilian Bond (1932) and Marian Marsh (1931)
Looking glamorous as she seduces and cons
Edward G. Robinson in "Smart Money" (1931)
From 1930 to 1943 Evalyn was featured in over 50 films. She worked a lot, often with the biggest names at the time, but rarely made it into the name above the title category in major studio productions. The few times she did get star billing, it was at poverty row-type studios such as Goldsmith Productions, Chesterfield, Monogram and Screencraft where she worked more frequently during the 1930s. Eventually, Warners lost interest.
See? Just not that interesting
There is definitely something interesting about Evalyn, but just not that interesting. She doesn't light up the screen the way fellow Warners performers Blondell and Rogers did. She seemed nice - and maybe in those days of Depression cynicism that was the problem. Or maybe it was just her vibe that says "I'm not really all that interested in being a movie star."
At any rate, Evalyn did find her groove in film, just not in parts dripping with jewels. She became the reliable heroine of westerns such as "In Old Santa Fe" and "Rawhide" (starring Lou Gehrig) and serials like "The Perils of Pauline."
Evalyn married in 1934 and remained married until her husband's death in 1977. She dabbled in film and made some appearances where her name appeared way down in the cast list, sometimes even uncredited. Her last appearance on film was in 1943. She passed away in 1981 at age 74. A nice career, just not the one on which Hollywood placed a bet.